Adsure Services PLC Issues Trading Update for First Half of Financial Year

Adsure Services expects revenue for the six months to 30 September 2026 to be approximately 17% below the prior-year period, resulting in a first-half reported loss. The company cited delays implementing a resource-allocation tool and significant investment in operating systems, acquisition assessment and AI initiatives. It is cutting operating expenditure and refocusing its AI strategy on established technologies, but warned the shortfall will materially adversely affect full-year performance to 31 March 2027.