Allison Transmission Announces Unified Brand Strategy Following Dana Off-Highway Acquisition

Allison Transmission Holdings, Inc. has announced a unified brand strategy, effective October 23, 2026, transitioning to a single enterprise brand, 'Allison,' which will include both its transmission and off-highway business units. The company will maintain established product brands from the Dana Off-Highway acquisition, such as Spicer and Brevini, which will continue to be developed and serviced independently. CEO David Graziosi emphasized that this strategy aims to provide a consistent message to customers, with plans to showcase the integrated portfolio at the bauma China event in November.