Braze Signs Strategic Collaboration Agreement With AWS To Expand Generative AI, Industry Solutions And Personalized Customer Engagement At Scale

Braze (NASDAQ: BRZE) has signed a strategic collaboration agreement with Amazon Web Services (AWS) to enhance generative AI capabilities and improve personalized customer engagement. This partnership aims to help brands accelerate innovation and integrate emerging technologies into their marketing workflows, leveraging AWS's global infrastructure and marketplace. The announcement was made during Braze's annual customer conference, Forge, held from September 28-30 in Las Vegas.