What's Happening With Celsius Stock?

Celsius Holdings Inc (NASDAQ:CELH) shares are trading higher on Monday. Deutsche Bank upgraded the stock, arguing that the recent sell-off has created an attractive buying opportunity even as the firm trimmed its price target. Here’s what you should know. Celsius Holdings shares are advancing steadily. What’s driving CELH shares up? Balancing Risks With Growth Drivers Deutsche Bank analyst Steve Powers raised his rating on Celsius from Hold to Buy, calling the roughly 37% slide in the stock over the past month a "compelling entry point." However, the firm also lowered its price target from $56 to $44. Deutsche Bank did flag several headwinds, including new competitive launches, softer consumption trends and rising aluminum costs — all of which can pressure margins and growth, Investing.com reported. Competition in the energy drink space remains intense, and higher aluminum prices directly impact packaging costs. Deutsche Bank expects Celsius to hold up better than investors fear. The firm pointed to ongoing distribution gains and a more focused approach to innovation as reasons the company's revenue should remain resilient. CELH Trades Below Key Levels Celsius is trading 19.2% below its 20-day SMA and 26.1% below its 100-day SMA, keeping the intermediate trend pointed down despite Monday's lift. Shares are down 3.99% over the past 12 months and are positioned much closer to their 52-week lows than highs. The RSI is at 25.89, which is oversold and often associated with exhaustion selling or a near-term bounce attempt. Meanwhile, MACD is at -3.1525, below its signal line at -2.2439, which keeps bearish pressure in place even as the stock tries to base. The combination of oversold RSI (below 30) and bearish MACD suggests mixed momentum. Key Resistance: $39.00 Key Support: $32.50 Analyst Consensus & Recent Actions: The stock carries a Buy Rating with an average price target of $64.41. Recent analyst moves include: Deutsche Bank: Upgraded to Buy (Lowers Target to $44.00) (Mar. 30) Needham: Buy (Raises Target to $75.00) (Feb. 27) JP Morgan: Overweight (Raises Target to $77.00) (Jan. 29) Benzinga Edge Rankings: The Benzinga Edge scorecard for Celsius highlights its strengths and weaknesses compared to the broader market. Momentum: Weak (Score: 11.76) — The stock's trend has been lagging, which fits with price sitting well below key moving averages. Quality: Neutral (Score: 63.44) — Fundamentals screen better than the chart, suggesting the selloff is more about sentiment and positioning than balance-sheet stress. Value: Weak (Score: 15.590000000000003) — A premium-style valuation profile leaves less room for error if growth expectations cool. The Verdict: Celsius Holding’s Benzinga Edge signal reveals a weak momentum setup paired with neutral quality, which often points to a "wait for confirmation" chart. If the stock can defend the $32.50 area and reclaim $39.00, the risk/reward improves; if not, the downtrend remains in control. CELH Price Action: Celsius shares were up 0.59% at $34.14 at the time of publication on Monday, according to Benzinga Pro. Image: MDV Edwards/Shutterstock