DoubleVerify Announces Ask Neura Enabling Advertisers And Agencies To Interact With DV Data And Insights Using Natural Language

DoubleVerify (NYSE: DV) has launched Ask Neura, a conversational AI feature integrated into its DV Pinnacle platform. This new tool allows advertisers and agencies to interact with data and insights using natural language, enabling them to analyze campaign effectiveness across various metrics such as fraud, brand suitability, and viewability. The feature aims to enhance transparency and understanding of ad performance by allowing users to explore data beyond predefined reports.