DoubleVerify Announces Launch Of Attribution Measurement For Advertising On ChatGPT

DoubleVerify (NYSE: DV) has launched attribution measurement for advertising on ChatGPT, allowing advertisers to track the impact of ChatGPT Ads on customer journeys and return on ad spend (ROAS). Additionally, DoubleVerify and OpenAI are collaborating on a brand suitability evaluation pilot to help assess brand suitability policies while maintaining user privacy.