Omnicom's Credera Inks Five-Year Parntership With Amazon Web Services For Marketing Transformation, Upgrade Of Infrastructure, Deploy AI Into Production

Credera, a consulting firm under Omnicom (NYSE: OMC), has entered into a five-year strategic collaboration agreement with Amazon Web Services (AWS). This partnership aims to accelerate marketing transformation, modernize infrastructure, and deploy AI solutions for clients, leveraging Credera's technical capabilities and Omnicom's client relationships. The solutions developed will integrate with Omni, Omnicom's AI-powered marketing and sales intelligence platform.