Prudential Financial and SoFi Partner to Offer Digital Life Insurance

Prudential Financial, Inc. has partnered with SoFi to integrate its life insurance products into the SoFi digital platform, allowing over 15 million SoFi members to access and purchase Prudential's SimplyTerm life insurance directly through the app. This collaboration aims to provide a fully digital experience for users to manage their coverage and expand Prudential's market reach within the fintech space.