Sony Pictures Entertainment Selects PubMatic As Its Preferred Programmatic Advertising Partner For "Live TV On PS5"

Sony Pictures Entertainment (SPE) has chosen PubMatic as its preferred programmatic advertising partner for 'Live TV on PS5.' This partnership will allow PubMatic to connect SPE's premium connected TV inventory with brands and agencies globally, offering exclusive opportunities for performance-focused advertisers. Advertisers can access highly engaged audiences and utilize PubMatic's unified platform for campaign activation and performance measurement.