Constellation Brands Acquires SpikedAde For $75M

Constellation Brands, Inc. (NYSE: STZ) has acquired SpikedAde for $75 million, gaining 100% ownership of the brand, which operates in the sports drink-inspired RTD beverage segment. The deal includes potential additional payments of up to $278 million over five years, contingent on SpikedAde's future performance, highlighting Constellation's strategic capital allocation approach.