Zeta Global Partners With Fireworks To Develop The Athena Inference Model Using Nvidia Nemotron Open Models

Zeta Global has partnered with Fireworks to develop the Athena Inference Model (AIM), utilizing NVIDIA Nemotron open models. AIM aims to enhance Zeta's existing predictive models by providing more relevant intelligence and recommendations based on enterprise data and customer demand. The model supports data sovereignty and control, allowing customers to leverage their first-party data securely. Initial testing indicates that AIM's accuracy matches leading industry models, with expectations for improved insights and efficiency across enterprises.